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Build Products, Transform Teams
Get the Goods. The Goods embeds our expert product squad alongside your team to deliver a key product initiative while teaching our collaborative, high-EQ approach through hands-on experience. We deliver both a market-ready product and a transformed, high-performing team, with knowledge and practices that can scale.
From Immediate Impact to Lasting Transformation
We drive key product initiatives forward by implementing proven discovery practices that deliver measurable business outcomes. Our approach fosters lasting transformation by building high-EQ collaborative teams, creating sustainable product practices, and developing lasting internal capabilities.
Tired of Consultants Who Read the Playbook but Never Played the Game?
We have weathered our share of storms. We aren’t just consultants – we’re battle-tested product and design veterans who’ve been in the trenches at places like Best Buy, Amazon, T-Mobile, Disney and Microsoft. Goods delivers hands-on digital transformation from professionals who’ve scaled businesses successfully. Say goodbye to costly mistakes and hello to real results.
Product Done Right: The Numbers Don’t Lie
The data is clear: Companies with strong product organizations see 60% higher shareholder returns and 16% higher margins than their peers. We’ve lived this firsthand – our transformation work has driven 50X mobile app revenue growth, scaled technology teams from single digits to hundreds, and launched new billion-dollar business lines. When you combine customer obsession with high-performing teams, extraordinary growth follows.
The Goods Team Maturity Assessment tells you the hard truth.
Top performing product organizations deliver better returns. Your path to joining their ranks starts with an unvarnished, actionable, refreshingly honest approach to understanding what gaps your teams have and what can be done to level them up on product, design, collaboration and innovation.
With Goods, you’re not just improving products – you’re transforming how your entire organization works together.
Kind Words From Fans of Goods
“Robert’s collaborative approach fostered a culture of excellence, encouraging cross-functional teams to deliver outstanding results.”
His strategic vision and deep understanding of market dynamics significantly shaped our product roadmap, leading to innovative and impactful solutions. Robert’s leadership and expertise not only accelerated our business growth but also inspired a high standard of professionalism within the team.
Ravi Tiwari, Walgreens Director of Engineering
“I learned more working in the 18 months with Brent than I did in the last 5 years of my career.”
Brent led our team and mentored us throughout the entire process. Brent is an expert on the industry, the tools, people, and processes that make it happen.
John Hurr, UX, Sonos
You’ve no doubt heard of the magic unicorn of the software design world. Someone that understands and can fulfill all facets of design at both a strategic and tactical level. That person simply doesn’t exist, right? Wrong. I am here to report that I have not only seen this magic unicorn with my own two eyes, I have had the pleasure of seeing him in action, and his name is Brent Van Wieringen….
…Oh, and did I mention the guy is also a product genius to boot? I guess that is a recommendation narrative for another day.
Chris Maconi, Fractional CTO/CPO, Startup Advisor
“Robert introduced industry best practices, driving technical innovation and raising the overall bar for the organization.”
He is a skilled coach and mentor and his belief in the potential of others is infectious, inspiring those around him to strive for excellence. His leadership and dedication have left a lasting positive impact.
Surendra Bashani, Head of Best Buy India
“Robert has a think big, transformational mindset.”
He looks beyond the baseline and challenges new ways of thinking and promotes both quick positive wins weighed against a broader vision. Robert respects and appreciates soft skills, emotional intelligence, and encourages alternative ways of thinking.
From Zack Riley, VP Product, Evolve24
“Robert and Brent’s implementation of the product model was pivotal and transformative to the delivery of Best Buy’s paid member program.”
Through their guidance, we built a stronger, aligned product team that was equipped to execute on ambitious goals. Their expertise in cross-functional collaboration resulted in our organization’s ability to deliver customer-centric experiences and solutions at scale across our digital and physical stores.
Michele Harrison, Group PM, Pitchbook
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