Celebrating the Launch of Goods

Today marks an exciting milestone as we officially launch Goods—a company inspired by our shared journey and vision to empower teams and transform how they innovate and collaborate. This launch is the culmination of years of experience, insights, and a deep understanding of what makes teams thrive.

Our Vision

At Goods, we believe lasting transformation doesn’t start with strategy or technology—it starts with people. True innovation happens when teams are aligned, emotionally intelligent, and equipped with the tools to collaborate effectively.

We’ve learned that creating this alignment requires more than frameworks; it requires trust, empathy, and a culture where every individual feels valued. Goods is here to help organizations build that culture while delivering impactful results.

Turning Challenges into Opportunities

Our journey began at Best Buy, where we scaled a product model across a large organization. This process revealed universal hurdles: resistance to change, siloed teams, and misaligned goals. Yet, by fostering collaboration, raising emotional intelligence, and integrating customer-centric thinking, we saw remarkable results—including a 50X growth in mobile revenue and seamless integration of digital and physical experiences.

These challenges taught us a critical lesson: lasting transformation is about empowering teams to solve problems, innovate fearlessly, and drive results—not just once, but consistently.

The Goods Approach

Goods is built on a foundation of human-centered innovation. We’ve built AI-powered tools that allow us to quickly work with organizations to tailor an engagement that fits their unique culture, challenges and strategic goals. If you want to get a start we have a free assessment tool that will give you actionable insights.

Our Commitment: Real Results with Real Teams

We’re not traditional consultants. At Goods, we work alongside your teams to deliver results while empowering them to sustain success long after we’re gone. Whether it’s tackling a stalled product launch, aligning cross-functional teams, or accelerating innovation, our approach is designed to create both immediate and lasting impact.

Looking Ahead

As we begin this new chapter, we’re excited to partner with organizations ready to embrace meaningful change. At Goods, we believe that when teams thrive, businesses thrive. Together, let’s build a future of innovation, collaboration, and impact.

Thank you for joining us on this journey. Let’s make transformation happen—one team at a time.

With gratitude,

Brent and Robert

Co-Founders, Goods