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Less Theory More Delivery
Our experience gives us an edge: we know great product management is as much about teamwork as it is about processes and frameworks.
We blend hands-on real-world product skills with an emotional intelligence-centered approach to team work, helping your teams improve what they do and how they do it. They will work better together in innovative, informed, and collaborative ways. You get products that resonate with customers, created by teams that thrive on collaboration and innovation.
With Goods, you’re not just improving products – you’re transforming how your entire organization works together.
Our Dual-Focus: Master Product Skills and Effective Collaboration
Practical Product Management Skills
- Mastering discovery and design thinking
- Implementing effective product operating models
- Crafting and executing product strategy
High-EQ Cross-Functional Collaboration
- Fostering seamless teamwork across product, design, and engineering
- Building emotional intelligence into daily interactions
- Creating a culture of innovation through better communication
The Proven Experts Behind Goods
We have weathered our share of storms. We aren’t just consultants – we’re battle-tested product and design veterans who’ve been in the trenches at places like Best Buy, Amazon, T-Mobile, Disney and Microsoft. We’ve seen a lot, delivered a lot, and now we’re here to share the unvarnished truth about what really works.
Why Goods? Because we’re tired of seeing companies waste time and money on consultants who don’t deliver and tired of seeing companies struggle with siloed teams and missed opportunities. We’re here to have the tough conversations and drive meaningful change and fix the broken promises of cross-functional teamwork
Our mission is simple: . We turn the ideal of product-design-engineering partnership into your day-to-day reality. No jargon, no buzzwords – just real, tangible improvements in how your teams work together to create exceptional products.
The Goods – Our Flagship Product
The Goods – Transform Your Product and Your Team
Our flagship offering delivers a double impact
- Strategic Product Development: We develop a critical product alongside your team, from concept to launch.
- Up-level teams: Through side-by-side delivery, we upskill your organization in cutting-edge product management and high-EQ collaboration.
- AI-Powered Product Tools: Our development approach will include use of AI tools, and training on effective AI integration in your product workflow.
The result? A market-ready product and a transformed, high-performing team equipped to drive innovation long-term.
With The Goods, you don’t just get a product—you get a product organization capable of sustained success.
Targeted Offerings
Practical Solutions for Product Excellence
Workshops: Custom Solutions for Your Product Challenges
Transform your specific product challenges into opportunities through hands-on, tailored collaboration. Our expert facilitators work directly with your team on your actual products and challenges, delivering immediate value while building capabilities. Walk away with concrete solutions and an energized, up-skilled team. Discovery Sprints | UX Fluency Bootcamp | Effective Team Collaboration
Training Courses: Master Essential Product Skills
Build foundational product management excellence through structured learning programs. Our training courses teach industry-proven frameworks, processes, and best practices that your team can apply across all product work. Focus on core concepts and methodologies that drive consistent, repeatable success.
Outcome Driven Planning | Creating Product Strategy | Mastering Continuous Discovery
Talent: Seasoned Product Leadership On Demand
Get the right product leadership when you need it most.
Fractional Product Leadership | Interim Product Management | Product Coaching | Design Leadership
Real Impact with Real Teams
Transformative Impact That Lasts
Our approach delivers benefits that go beyond product development.
- Accelerated Time to Market: By breaking down silos and enhancing collaboration, we help your teams deliver faster.
- Increased Team Efficiency: High-EQ collaboration means fewer misunderstandings, better alignment, and increased productivity.
- Innovative Culture: We build a culture where creativity and innovation thrive, helping your teams bring new ideas to life.
- Long-term Scalability: The skills and practices we embed prepare your teams to tackle future challenges independently.
Kind Words From Fans of Goods
“Working with Robert has been a game-changer. His expertise in implementing our target organizational structure plan has driven continuous improvement.”
Robert’s coaching has been invaluable, particularly in change management and product skills development. His focus on outcome-driven operating models has transformed our approach to achieving goals. I highly recommend Robert and his team for any organization seeking impactful transformation.
Andrea Schilling, VP Technology, MediaMarktSaturn
You’ve no doubt heard of the magic unicorn of the software design world. Someone that understands and can fulfill all facets of design at both a strategic and tactical level. That person simply doesn’t exist, right? Wrong. I am here to report that I have not only seen this magic unicorn with my own two eyes, I have had the pleasure of seeing him in action, and his name is Brent Van Wieringen….
…Oh, and did I mention the guy is also a product genius to boot? I guess that is a recommendation narrative for another day.
Chris Maconi, Fractional CTO/CPO, Startup Advisor
“Robert introduced industry best practices, driving technical innovation and raising the overall bar for the organization.”
He is a skilled coach and mentor and his belief in the potential of others is infectious, inspiring those around him to strive for excellence. His leadership and dedication have left a lasting positive impact.
Surendra Bashani, Head of Best Buy India
“I learned more working in the 18 months with Brent than I did in the last 5 years of my career.”
Brent led our team and mentored us throughout the entire process. Brent is an expert on the industry, the tools, people, and processes that make it happen.
John Hurr, UX, Sonos
“Robert’s collaborative approach fostered a culture of excellence, encouraging cross-functional teams to deliver outstanding results.”
His strategic vision and deep understanding of market dynamics significantly shaped our product roadmap, leading to innovative and impactful solutions. Robert’s leadership and expertise not only accelerated our business growth but also inspired a high standard of professionalism within the team.
Ravi Tiwari, Walgreens Director of Engineering
“Robert and Brent’s implementation of the product model was pivotal and transformative to the delivery of Best Buy’s paid member program.”
Through their guidance, we built a stronger, aligned product team that was equipped to execute on ambitious goals. Their expertise in cross-functional collaboration resulted in our organization’s ability to deliver customer-centric experiences and solutions at scale across our digital and physical stores.
Michele Harrison, Director of Product for Search & AI, Pitchbook
“Robert has a think big, transformational mindset.”
He looks beyond the baseline and challenges new ways of thinking and promotes both quick positive wins weighed against a broader vision. Robert respects and appreciates soft skills, emotional intelligence, and encourages alternative ways of thinking.
From Zack Riley, VP Product, Evolve24
Partner with Us to Unlock Human-Centered Product Success
Boost innovation and accelerate transformation with our proven expertise. Let’s collaborate to guide your team to impactful results.