Stop the Roadmaps With No Results
When talented teams get stuck merely executing requirements, true innovation stalls. Goods is built by Fortune 100 product and design leaders who’ve learned that frameworks alone don’t fix this. We embed with your teams to drive rapid discovery, cross-functional alignment, and data-driven decisions that create real, measurable impact.
ABOUT US

Why Goods?

At Goods, we believe how teams work together is the top predictor of lasting success. Our decades in product innovation, technology leadership, and user-centered design repeatedly confirm one principle: when teams thrive, products thrive. We’ve delivered billions in incremental revenue, championed industry-first mobile experiences, and led complex transformations at scale. This isn’t about introducing yet another process—it’s about empowering people to solve real problems together.

Proven Impact: Best Buy and Beyond

Our co-founders, Brent and Robert, first partnered at Best Buy, scaling its Seattle Technology Development Center from a small group to hundreds of innovators. Together, they boosted mobile app revenue 50X, while seamlessly integrating digital and physical retail experiences. This forward-thinking approach also propelled Best Buy’s expansion into healthcare and subscription services—proving that when you blend cutting-edge tech, human-centered design, and collaborative teams, you can reshape an entire industry.

Brent: Leading with Design and Empathy

Brent: Leading With Design and Empathy

Brent Van Wieringen has transformed how millions of customers experience major brands through a powerful mix of design thinking and empathy. At Best Buy, he drove digital innovation in retail, but his focus on people-first cultures is where he truly shines. Brent’s leadership at RealNetworks, INRIX, and Medio Systems reinforced his core belief: great design starts with a deep respect for those who create and use it. By empowering teams to think differently, he fosters solutions that resonate, delight, and drive growth.

Connect with Brent on LinkedIn →

 

Robert: Strategic Product Management for Lasting Results

Robert: Strategic Product Management for Lasting Results

Robert Neer blends sharp product acumen with high-EQ leadership to fuel sustainable change. At Best Buy, Amazon, Walgreens, T-Mobile, and Disney, Robert spearheaded product strategies that redefined how businesses engage their customers—spanning mobile commerce, retail media, and subscription services. Throughout his journey, he’s consistently elevated product teams and cultivated future leaders, demonstrating that true innovation thrives in an environment of collaboration, empathy, and shared vision.

Connect with Robert on Linkedin →

Ready to Transform Your Business?

We’re here to go beyond the endless roadmaps. Let’s talk about how to energize your teams with the confidence, clarity, and collaboration they need to deliver exceptional outcomes—because when people thrive, your business does too.