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Unleash Your Innovation Engine
We coach and deliver with your team based on core principles
- We help create collaborative teams with complementary skills and the tools to understand customers
- We embrace the power of technology to create solutions that are only just now possible
- We develop strategies to augment your people with AI, and elevate their work
The AI Question
So, what’s your AI strategy?
Wrong question – the right question is how can technology give you the edge you need to meet customer and business needs better than your competition?
We don’t buy the hype that AI will fix everything—or ruin everything. We help teams redesign work so AI pulls its weight as part of the system, and humans still drive what matters.
The answer is not an AI-first one – it is a Human-first, AI-Native one.
Tired of Consultants Who Read the Playbook but Never Played the Game?
We have weathered our share of storms. We aren’t just consultants – we’re battle-tested product and design veterans who’ve been in the trenches at places like Best Buy, Amazon, T-Mobile, Disney and Microsoft. Goods delivers hands-on digital transformation from professionals who’ve scaled businesses successfully. Say goodbye to costly mistakes and hello to real results.
You can’t cut your way to durable growth but we can modernize your practices and build an engine of innovation.
The data is clear: S&P 500 EPS up ~13% YoY in Q2-2025 while sales grew by less than half that rate — profit gains fueled by job cuts, streamlining, and price. Now what? Companies with strong product-centered practices see 60% higher shareholder returns and 16% higher margins than their peers. We’ve lived this firsthand – our transformation work has driven 50X mobile app revenue growth, scaled technology teams from single digits to hundreds, and launched new billion-dollar business lines. When you combine customer obsession with high-performing teams, extraordinary growth follows.
We work in a series of intensive, outcome-focused efforts that build on each other.
- Org & Product Health Scorecard
- Roadmap of Quick Winds & Priority Actions
- Baseline to track ROI of transformation
- Org & Product Health Scorecard
- Roadmap of Quick Winds & Priority Actions
- Baseline to track ROI of transformation
- Org & Product Health Scorecard
- Roadmap of Quick Winds & Priority Actions
- Baseline to track ROI of transformation
- Org & Product Health Scorecard
- Roadmap of Quick Winds & Priority Actions
- Baseline to track ROI of transformation
Kind Words From Fans of Goods
“Working with Robert has been a game-changer. His expertise in implementing our target organizational structure plan has driven continuous improvement.”
Robert’s coaching has been invaluable, particularly in change management and product skills development. His focus on outcome-driven operating models has transformed our approach to achieving goals. I highly recommend Robert and his team for any organization seeking impactful transformation.
Andrea Schilling, VP Technology, MediaMarktSaturn
“Robert introduced industry best practices, driving technical innovation and raising the overall bar for the organization.”
He is a skilled coach and mentor and his belief in the potential of others is infectious, inspiring those around him to strive for excellence. His leadership and dedication have left a lasting positive impact.
Surendra Bashani, Head of Best Buy India
“Robert has a think big, transformational mindset.”
He looks beyond the baseline and challenges new ways of thinking and promotes both quick positive wins weighed against a broader vision. Robert respects and appreciates soft skills, emotional intelligence, and encourages alternative ways of thinking.
From Zack Riley, VP Product, Evolve24
“Robert’s collaborative approach fostered a culture of excellence, encouraging cross-functional teams to deliver outstanding results.”
His strategic vision and deep understanding of market dynamics significantly shaped our product roadmap, leading to innovative and impactful solutions. Robert’s leadership and expertise not only accelerated our business growth but also inspired a high standard of professionalism within the team.
Ravi Tiwari, Walgreens Director of Engineering
“Robert and Brent’s implementation of the product model was pivotal and transformative to the delivery of Best Buy’s paid member program.”
Through their guidance, we built a stronger, aligned product team that was equipped to execute on ambitious goals. Their expertise in cross-functional collaboration resulted in our organization’s ability to deliver customer-centric experiences and solutions at scale across our digital and physical stores.
Michele Harrison, Director of Product for Search & AI, Pitchbook
“I learned more working in the 18 months with Brent than I did in the last 5 years of my career.”
Brent led our team and mentored us throughout the entire process. Brent is an expert on the industry, the tools, people, and processes that make it happen.
John Hurr, UX, Sonos
You’ve no doubt heard of the magic unicorn of the software design world. Someone that understands and can fulfill all facets of design at both a strategic and tactical level. That person simply doesn’t exist, right? Wrong. I am here to report that I have not only seen this magic unicorn with my own two eyes, I have had the pleasure of seeing him in action, and his name is Brent Van Wieringen….
…Oh, and did I mention the guy is also a product genius to boot? I guess that is a recommendation narrative for another day.
Chris Maconi, Fractional CTO/CPO, Startup Advisor
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